Porche: A Story of Innovation
All inventions, great or small began its life as a mere idea of the inventor, so if you wish to be an inventor, you need ideas. Everybody in the whole word have ideas popping in and out on a regular basis Since people around the globe have these ideas popping in all the time, why aren’t they inventors? But dormant ideas that rest inside the mind of a person does not automatically make them an inventor. It needs to turn into something, it needs to manifest into our physical world, whether it be an appliance or a machine. And the making of these ideas into reality is the hard work of the process, you will need to make prototypes and you will have to take your inventions for a spin to check out if whether or not it works click here for more info.
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Today we won’t be talking about inventing as a whole, but rather, an inspiring story related to it, it’s the fruit of everything we have talked about earlier and maybe you can find something to learn. And that invention is Porsche.
How on earth did Porsche become the well known luxury brand that they stand today? Did the Porsche Panamera bring the name into the big league alone? So get your pencils and spreadsheets ready because we will be looking at how Porsche changed the very definition of luxury forever.
Robust Function mixed with sleek form.
Horological, keep that in mind because it’s the word of the day. It simply means the study of time’s measurement.
Luxury car manufacturers like to work with watchmakers to manufacture watches that are inspired by cars. But there is no other company that has dived into horology the way Porsche did.
They have utterly reshape the watch industry drastically. But how did they do this? With their meticulous marriage of both function and form. The exact same philosophy of Bauhaus when it comes to design. And that any object’s form cannot be separated from the function and the other way around.
Ferdinand was not just satisfied with building only cars. He aspired to take his already amazing design and innovation skills to a whole other dimension.
He set out into the world to chase his dreams, left his family’s business behind and began Porsche Design. What’s his very first product you say? A simple wristwatch.
Nobody was wearing or even cared about black wrist watch way back in 1972. Ferdinand was looking around and saw that the traditional leather or gold wristwatches were somewhat lacking something. His first creation was an instant hit, a black steel watch and bracelet.
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He did not think about giving it some sort of fancy name. He called his wristwatch the Chronograph. It was inspired by airplane gauges.
You need to simply give an analogue watch a quick glance and instantly know what time of day it is. The black steel face with the white markers did that perfectly.
It’s a timeless classic of a design. The watch stood the test of time and still looked just as fresh as it did 40 years ago as it does now!
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